Influencer Marketing has grown exponentially in past year and is estimated to be USD 15 Billion by 2022. The Power of Influencer Marketing and the Content Distribution through AI-Driven Platforms and Social Media is unpredictable and underestimated. Although the Digital and Social Media Marketing by Influencers has gained immense traction, its highly unpredictable as tons of daily videos, photos and content is being posted, shared and distributed on Social Media daily.

The Success of Influencer Marketing Campaign is broadly dependent on combination of 3 factors; Choosing the Right Influencer with Relevant Following matching your Brand’s Target Audience, Selecting the Right Social Network and Channel and the Emotional Context your Campaign Delivers in form of Audio-Visual or Creative Concept to hit the Right Target. There is lot of uncertainty even the Influencers face while they post the Content. For the same Influencer, not 2 Posts fetch the same response; This is simply because the audience still needs to be engaged with the Content delivered. So any successful Influencer Marketing Strategy is right match of AI Driven Platform delivering your Content and Content in itself in terms of Engagement and Concept.

55.4% of Brands opted for Influencer Marketing and Branding Strategies in 2019, the figures are predicted to reach up to 72.5% in 2022, with the total increase of 17.1%, indicating that influencer marketing is worthwhile undoubtedly. It is one of the wildest growing marketing channels; with no sign of slowing down in coming years

Influencer Marketing Trends

An Engaging, Interactive and Audience Specific Content Concept and Script is Key to Success of your Video, Instagram Reels, YouTube Shorts or Creative Images Posted on Facebook or Instagram.

Micro Influencers vs Mega Influencers

Companies and Marketers engaging Micro-Influencers 10 times more than Mega Influencers. Micro-influencers are having less than 100,000 followers on their social accounts; mega-influencers are ones with over 1 million followers