ATL and BTL activation is a well known terminology in the world of advertising. ATL (Above The Line) is a strategy that focuses at building a communication channel with a wider audience. The strategy doesn’t focus on just one single target group. The idea is to reach the mass market and making them aware about the brand, product or service. The promotion mediums include television, radio advertising, print media among others. BTL (Below The Line), on the other hand is more focused on a specific group of customers. The strategy is developed according to the particular target group of customers. The communication channel between the brand and customers is more personalised and aims at generating loyalty and repeat sales. Some modes of marketing through BTL strategy are fliers, banners, events, sampling, sales pormition and direct marketing such as SMS, emails, social media postings.

While both the strategies work wonders for different kind of businesses, there is no such approach that fits for every business type. While the ATL strategy may work for one organization, it may fail for another. Every business has a different customer and so are the requirements. Here is where AspKom Eixil comes to your rescue. Our consultants read your market area and then curate a strategy plan for your brand, product or service. Our team of consultants at Eixil Group designs unique Brand Activation programmes to cater to all the needs of the clients depending on their business type, customer market and lead requirement.

AspKom Eixil assists you in picking up the right approach for your business. After analysing your business type and target market, we offer you an ideal strategy that gives you effective results. We believe in using the various marketing approaches to the best way possible in order to provide you with qualified leads.

Every business requires a channel of effective and qualified leads. Here, at AspKom Eixil, we not only bring a rise in the number of leads but also ensure that the leads are qualified. Qualified leads understand your brand and turn into your loyalty sales. On the other hand, unqualified leads give you nothing and rather bring in burden to your company. Thus, to reach a mass market, it is important to increase the number of quality leads. Here our expertise comes in. We build strategies that turn your leads into qualified leads. This further saves your time and manpower. This alsocuts down on your efforts but doubles up your conversion and proves to be fruitful for your business.