Business Development, Consulting or Promotions is a complex process which requires in-depth analysis of project requirement(s) and at times when we receive the consultation requests, the action plan is usually not defined or is quite discrete. Our Panel Consultants on the basis of initial requirement summary, undergo the initial analysis of project and arrange a “Call with Consultant” or “Email the Custom Analysis”. This supports the client to get the basic understanding and road-map to his requirement and based on this we further initiate the process. The preliminary analysis without the involvement of 4P of Marketing Mix (Price, Product, Promotion, and Place) and 4C of Marketing (Customer or Consumer Value, Cost, Convenience, and Communication) at times is not accurate, but it helps client understand the outline scope of project.

Most of the times in the Consultancy Queries, the major factors which define the line of action involves:

1. Medium and Mode
   Promotion Medium (Online vs Offline), Traditional Marketing, Involvement of New Age Techniques for Marketing
2. Demand and Price
3. Market Statistics
   Population, Age Group Segmentation, Preferences, Target Market Ratio vs Total Population, Demand and Competition Analysis, Recent Trends or Growth-Downfalls in Trends
4. Budgets and Time-Frame
   Project timelines and Budgets vs ROI Expectations
5.  Any Other Specific Micro-Macro Economic Factors
6. Role of Technology and Consumer Behaviour Change
7. Brand Perception and Reputation
8. Exact Focus – Branding vs. Marketing vs. Sales, what is more important