In this highly competitive market scenerio, Real Estate and Consutruction industry needs a sound IT Infrastructure and Brand Promotion to deliver its effective product(s) or services to its clients. Today investers are interested in Real Estate (Commercial & Residential) because this investment is most secure and gives high return (With Definite Appraisal).
To Promote the Projects Real Estate Sector uses varios tools such as Ground Activation, BTL Activities, ATL Promotions, Internet Marketing, Web Promotions and Digital Marketing Tools.

Some of the common trends followed for effective results includes:
SMS Marketing & Campaigns
Website Promotion and Micro Sites
Real Estate Listings on Various Portals
Print Media Advertising (Advertisements)
Electronic Media Advertisements (Television & Radio)
Events and Campaigns
Viral Marketing & Advertising